Search
Google Ads
Campaigns built around what converts, not around what the platform recommends.
The problem
Google Ads has become easy to switch on and hard to control. Automated campaign types will spend a budget efficiently by their own definition of efficient, which is rarely yours. The account looks healthy, the conversion count rises, and the sales team says the leads got worse. That gap between platform metrics and business reality is where most budgets disappear.
Precision
How the work actually runs.
Rebuild the account structure
Campaigns split by intent and margin rather than by product name, so budget can be moved toward what actually returns.
Fix what counts as a conversion
If a form view counts as a conversion, automation will optimise toward form views. We define conversions as the events that produce revenue, then let automation chase those.
Control automation rather than fear it
Performance Max and broad match work well once the signals feeding them are clean. We supply the signals, set the guardrails, and keep the exclusions current.
Report against your numbers
Monthly reporting that reconciles to your accounts, not to a platform dashboard.
Evidence
Measured in the client’s own systems.
Questions
Answered before you ask.
How fast can the first campaign launch?
Usually within 48 hours of account access, though we would rather spend the first week fixing tracking than launch onto a broken measurement setup.
Will you use Performance Max?
Where it earns its place. It performs well with clean conversion signals and a defined product feed, and badly without them. The decision is made per account, not by policy.
What budget do you work with?
The floor is whatever produces enough data to learn from — typically around USD 3,000 a month per market. Below that, the account cannot exit the learning phase and no amount of management fixes it.
Can I see proof you run real campaigns?
Yes. Every campaign we manage is listed publicly in Google's Ads Transparency Center, and our Partner status is verifiable on Google's own directory.
Precision
The rest of Search.
Innovation
Related thinking.
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Growth
Start with the numbers you already have.
Tell us what you sell and which markets you sell in. Thirty minutes on a call, then a written proposal with scope, fee and what the first ninety days look like. No account access, no obligation.
We reply within one working day