Insights
Thinking that moves markets.
Analysis and benchmarks drawn from our own regional account data — not opinions borrowed from the US market.
Trends
What Is Changing in Paid Search
Three shifts are real and one is mostly noise. What they mean for an account that has to produce revenue this quarter.
· 2 min read
Guides
Buying High Purchase Intent Without Overpaying for It
High-intent terms are expensive because they work. The question is never whether to buy them — it is what they are worth to you…
· 3 min read
Furniture & Interiors
Google Shopping for Retailers: The Feed Is the Campaign
In Shopping there are no keywords. The feed decides which searches you appear for, which is why most of the work happens before the…
· 3 min read
Guides
Google Ads for B2B: Long Cycles and Small Numbers
Twenty enquiries a month and a nine-month cycle break every rule written for high-volume accounts. B2B needs a different arithmetic.
· 3 min read
Guides
Performance Max: When It Works and When It Burns Budget
Performance Max is neither the upgrade Google describes nor the trap its critics describe. It is a trade, and the trade is only worth…
· 3 min read
Guides
Google Ads for Furniture Stores and Showrooms
Furniture breaks standard Google Ads assumptions — showroom attribution, feed and imagery discipline, shared household decisions and long attribution windows.
· 3 min read
Guides
Google Ads Account Suspension: How Recovery Actually Works
How Google Ads suspension recovery actually works — reading the policy reason, fixing before appealing, what makes recovery harder, and how to prevent it.
· 3 min read
Guides
Remarketing Campaigns: When They Work and When They Waste Budget
Remarketing reports the best numbers in the account and creates the least new demand. How to test incrementality, segment properly, and know where it…
· 3 min read
Guides
Writing Ad Copy for Considered Purchases
How to write search ads when the click is expensive, the decision takes weeks, and volume is the wrong thing to optimise for.
· 4 min read
Guides
How to Reduce Your Cost Per Click Without Losing Leads
Nine ways to lower Google Ads cost per click while keeping lead volume steady — Quality Score, match types, negative keyword strategy and bidding…
· 5 min read
Growth
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