Search
AI Search
Visibility inside the assistants your buyers now ask before they search.
The problem
Buyers increasingly open an assistant rather than a search engine, describe the situation in a paragraph, and act on the reply. The query is longer, the intent is clearer, and the shortlist is shorter — often three names. If the brand is not among them, there is no second page to be found on.
Precision
How the work actually runs.
Map the questions being asked
Not keywords, but the full situations buyers describe when they explain their problem to an assistant.
Test the current answers
We run those questions across the major assistants and record who gets named and why.
Build the evidence they draw on
Comparisons, benchmarks, specifics, and pages that state a position clearly enough to be quoted.
Re-test on a cycle
Model behaviour shifts with every release, so this is monitored rather than done once.
Evidence
Measured in the client’s own systems.
Questions
Answered before you ask.
Which assistants do you track?
ChatGPT, Gemini, Claude, Perplexity, Copilot and DeepSeek, plus whichever gains meaningful share in the region.
Can you pay for placement in AI answers?
Not today, in the way ads work on search. Some assistants have begun testing sponsored formats, and where those become available we will treat them as media. Until then this is earned visibility.
How is this different from GEO?
They are two halves of the same job. GEO is the technical and editorial work that makes a brand citable; AI Search is the monitoring and strategy layer that decides what to make citable next.
Related
Also in Search.
Precision
The rest of Search.
Innovation
Related thinking.
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Growth
Start with the numbers you already have.
Tell us what you sell and which markets you sell in. Thirty minutes on a call, then a written proposal with scope, fee and what the first ninety days look like. No account access, no obligation.
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