Industries
Furniture & Interiors
Large baskets and shared household decisions that run over weeks, not minutes.
The problem
Furniture sits awkwardly between e-commerce and considered purchase. The basket is large enough that nobody buys on the first visit, the decision usually involves two people, and the visit that converts is rarely the one that gets credited. Optimising for same-session purchases in this category systematically underfunds the channels doing the work.
Precision
How the work actually runs.
Extend the attribution window
A thirty-day window on a sixty-day decision hides the channels that started it.
Separate browse from buy
Different campaigns, different creative, different measures for each stage.
Use the showroom as a conversion
For this category the store visit is often the real event, and it can be tracked.
Make the catalogue work
Feed quality quietly determines shopping performance more than bid strategy does.
Evidence
Measured in the client’s own systems.
Questions
Answered before you ask.
Do you handle product feeds?
Yes. Feed quality is the largest single lever in this category and the most commonly neglected — poor titles and missing attributes cost more than any bidding mistake.
Online sales or showroom visits?
Both, measured separately. Optimising one while ignoring the other is how showroom-heavy brands conclude that digital does not work for them.
Intelligence
Where we run it.
- Egypt A market of volume, not price — won on cost per acquisition rather than budget size.
- Saudi Arabia The most competitive auction in the region, and the highest customer value.
- UAE A multilingual, multinational audience where language targeting decides the outcome.
- Qatar Small and high-value — it rewards precision and punishes broad campaigns.
Innovation
Related thinking.
Guides
Google Ads for Furniture Stores and Showrooms
Furniture breaks standard Google Ads assumptions — showroom attribution, feed and imagery discipline, shared household decisions and long attribution windows.
· 3 min read
Guides
Google Ads Account Suspension: How Recovery Actually Works
How Google Ads suspension recovery actually works — reading the policy reason, fixing before appealing, what makes recovery harder, and…
· 3 min read
Trends
What Is Changing in Saudi Digital Marketing
Six structural shifts changing how Saudi digital marketing accounts should be built — AI search results, server-side measurement, automation, and…
· 3 min read
Growth
Start with the numbers you already have.
Send us access to your accounts, in whichever markets you run them. In ten working days you get a written growth review: where the money leaks, what to fix first, and the return we would underwrite.
We reply within one working day
New Cairo, Egypt
Egypt · Saudi Arabia · UAE · Qatar