Industries
Jewelry
Sharp seasonality and high sensitivity to imagery — timing is half the result.
The problem
A disproportionate share of the year happens in a handful of weeks around Eid, National Day and the wedding season. Budget spread evenly across twelve months underfunds exactly those weeks and overfunds the quiet ones. The second problem is imagery: in this category a mediocre photograph reduces conversion more than a mediocre offer does.
Precision
How the work actually runs.
Budget by season, not by month
Concentrating spend where the demand is, and accepting quiet periods rather than fighting them.
Build audiences ahead of the peak
The cheapest time to reach a buyer is six weeks before they intend to buy.
Invest in the imagery
Because in this category the photograph is the product page.
Protect the brand name
Resellers bid on it heavily around peaks; defending it is the cheapest win available.
Evidence
Measured in the client’s own systems.
Questions
Answered before you ask.
When should we start planning for Eid?
Six to eight weeks out. Starting two weeks before means buying the same audience at auction prices everyone else is paying.
Resellers are outbidding us on our own name. Can that be stopped?
Partly through trademark enforcement with the platforms, partly through bidding structure. Both together typically reduce the leakage substantially rather than eliminating it.
Intelligence
Where we run it.
- Egypt A market of volume, not price — won on cost per acquisition rather than budget size.
- Saudi Arabia The most competitive auction in the region, and the highest customer value.
- UAE A multilingual, multinational audience where language targeting decides the outcome.
- Qatar Small and high-value — it rewards precision and punishes broad campaigns.
Innovation
Related thinking.
Guides
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Trends
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Growth
Start with the numbers you already have.
Send us access to your accounts, in whichever markets you run them. In ten working days you get a written growth review: where the money leaks, what to fix first, and the return we would underwrite.
We reply within one working day
New Cairo, Egypt
Egypt · Saudi Arabia · UAE · Qatar